My Process
OnniLuLu
Brand History
OnniLuLu: The Cleansing Power Born from a Father’s Love
Onni—In Finnish, it signifies happiness and good fortune.
LuLu—An abbreviation for Lustrous & Luminous, symbolizing professional cleaning results that restore a vehicle’s shine.
Coral’s childhood was spent in her father’s car wash accessories factory.
In her memories, the factory in summer was always filled with the scent of motor oil and foam. There were no fancy toys, but there was the most magical “sorcery”—the car wash foam from high-pressure foam cannon, falling like snowflakes, as dense and sweet as ice cream. In those moments, it was as if she was in a fairy tale world, all her troubles washed away by the gentle foam. The little girl developed a deep fascination with it.
Father often said, “Making products is like being a person; you must be sincere and put your heart into it.”
These words were deeply imprinted in Coral’s heart. She watched her father meticulously craft each product (car wash spray gun,pressure adapters&nozzles,car undercarriage cleaner& surface cleaner and so on…..), striving for perfection, with each item undergoing strict quality control. This dedication and passion became the most precious treasure in Coral’s heart.
As she grew up, Coral decided to carry on her father’s dream and founded the OnniLuLu brand.
She hoped that this brand, like its name, would bring happiness and good fortune to every family, making car cleaning not a chore but a pleasure. At the same time, she integrated elements beloved by women: smooth and rounded lines, fresh and soft colors, thoughtful and convenient designs… making car cleaning and maintenance tools a part of life’s scenery.
OnniLuLu is not just a brand; it is a transmission of love.
It carries a father’s deep love and aspirations for his daughter and witnesses the journey of a female entrepreneur bravely pursuing her dreams.
Each OnniLuLu product embodies the hard work and wisdom of two generations.
In the future, OnniLuLu will continue to uphold its original intentions, using high-quality products and services to bring cleanliness and happiness to more families.